Veronica, A., Tanjaya, J., Hung, V.J., Guci, D.A. and Ghazali, P.L. 2026. Pengaruh Digital Branding Dan Electronic Word Of Mouth Terhadap Daya Saing Produk UMKM Di Kota Medan. Community Engagement and Emergence Journal (CEEJ). 7, 1 (Jan. 2026), 457–467. DOI:https://doi.org/10.37385/ceej.v7i1.10109.