The Role of Customer Satisfaction in Mediating the Influence of the 5P Marketing Mix on Customer Loyalty of Jenius Bank BTPN in Yogyakarta. ceej [Internet]. 2025 Jul. 28 [cited 2026 May 19];6(3):1843-59. Available from: https://journal.yrpipku.com/index.php/ceej/article/view/8772