Mustika GOA, Utama JW. Pengaruh Harga, Citra Merek, Electronic Word of Mouth dan Celebrity Endorser Terhadap Keputusan Pembelian Produk Makarizo di Marketplace Shopee. ceej [Internet]. 2025Jul.26 [cited 2025Jul.31];6(3):1630-42. Available from: https://journal.yrpipku.com/index.php/ceej/article/view/8667