[1]
2024. The Effect of Sales Promotion, Product Quality, and E-Word Of Mouth on Shopee Live on Impulsive Buying Behavior Among University Students. International Journal of Economics Development Research (IJEDR). 5, 2 (May 2024), 1311–1327. DOI:https://doi.org/10.37385/ijedr.v5i2.5041.