Bahri, K.N., Rozak , A. , Herdiansyah, Y.S. and Widyasari, R.A. 2024. Improving Purchasing Decisions for MSME’s Fashion Products: The Role of E-Personal Branding and Social Media Usage. International Journal of Economics Development Research (IJEDR). 5, 6 (Dec. 2024), 5452–5466. DOI:https://doi.org/10.37385/ijedr.v5i6.5625.