Pratama, G., Firdaus, F., Juma’i, J. and Febriana, D.A. 2025. Driving the Digital Economy: The Role of E-Commerce in Marketing Transformation on TikTok in Indonesia. International Journal of Economics Development Research (IJEDR). 6, 3 (May 2025), 1168–1186. DOI:https://doi.org/10.37385/ijedr.v5i3.7465.