Mustikasari, T.A. and Kurniawan, B.W. 2025. When Digital Marketing Meets e-WOM: Understanding How Purchase Intention Shapes Consumer Decisions at Wahyu Redjo Jewelry, Kediri. International Journal of Economics Development Research (IJEDR). 6, 6 (Oct. 2025), 3235–3258. DOI:https://doi.org/10.37385/ijedr.v6i6.9340.