Sari, C.W., Yeni, Y.H. and Pujani, V. 2024. Harnessing Innovation: Exploring the Impact of Market Orientation and Firm Resources on Performance in West Sumatra’s Event and Party Services. International Journal of Economics Development Research (IJEDR). 5, 4 (Oct. 2024), 3553–3569. DOI:https://doi.org/10.37385/ijedr.v5i4.6286.