Pratama, G., Firdaus, F., Juma’i, J., & Febriana, D. A. (2025). Driving the Digital Economy: The Role of E-Commerce in Marketing Transformation on TikTok in Indonesia. International Journal of Economics Development Research (IJEDR), 6(3), 1168–1186. https://doi.org/10.37385/ijedr.v5i3.7465