Wati, S. S., Sudarmiatin, S., & Murwani, F. D. (2025). Building Economic Brand Value through Brand Experience and Engagement: The Mediating Role of Brand Trust on Loyalty among NPURE Consumers. International Journal of Economics Development Research (IJEDR), 6(5), 2299–2316. https://doi.org/10.37385/ijedr.v6i5.8399