Yulfiswandi, Y., & Rosmawati, R. (2025). Behavioral Economic Analysis of Brand Image, Service Quality, Social Media Quality, and Price Perception in Influencing Generation Z’s Purchase Intention for Cross-Border Personal Shopping Services: The Mediating Role of Trust . International Journal of Economics Development Research (IJEDR), 6(6), 3886–3911. https://doi.org/10.37385/ijedr.v6i6.9272