The Influence of Brand Image and Viral Marketing on Students Purchasing Decisions Mediated by Price. International Journal of Economics Development Research (IJEDR), [S. l.], v. 5, n. 2, p. 1456–1467, 2024. DOI: 10.37385/ijedr.v5i2.5449. Disponível em: https://journal.yrpipku.com/index.php/ijedr/article/view/5449. Acesso em: 26 may. 2026.