ADHILNI, D. R.; KUSUMA, Y. B. The Influence of Marketing Communication and Price Perception on Customer Loyalty, with Service Quality as an Intervening Variable, in Tokopedia E-Commerce: A Comparative Study of Millennials and Generation Z. International Journal of Economics Development Research (IJEDR), [S. l.], v. 5, n. 3, p. 2508–2523, 2024. DOI: 10.37385/ijedr.v5i3.4734. Disponível em: https://journal.yrpipku.com/index.php/ijedr/article/view/4734. Acesso em: 12 jul. 2025.