OCTAVIA, R.; DERINA YUSDA, D. .; INDRIYANI, S.; MEIDASARI, E. .; SILVIA, D. . Content is King: The Economic Impact of Powerful Narratives in Driving Brand Engagement and Consumer Value. International Journal of Economics Development Research (IJEDR), [S. l.], v. 6, n. 2, p. 927–940, 2025. DOI: 10.37385/ijedr.v6i2.6571. Disponível em: https://journal.yrpipku.com/index.php/ijedr/article/view/6571. Acesso em: 14 jul. 2025.