MELAYANTO, Y.; BERLIANTO, M. P. Rebranding as an Economic Strategy: Linking Brand Transformation to Customer Satisfaction and Organizational Performance in the Banking Industry. International Journal of Economics Development Research (IJEDR), [S. l.], v. 6, n. 2, p. 988–1003, 2025. DOI: 10.37385/ijedr.v6i2.7258. Disponível em: https://journal.yrpipku.com/index.php/ijedr/article/view/7258. Acesso em: 12 jul. 2025.