RABBANI, M. Z.; CAHYANI, P. D.; NINGRUM, N. K. Brand Equity as an Economic Asset in Shaping Consumer Loyalty and Purchase Intentions for Erigo Products. International Journal of Economics Development Research (IJEDR), [S. l.], v. 6, n. 2, p. 751–762, 2025. DOI: 10.37385/ijedr.v6i2.7380. Disponível em: https://journal.yrpipku.com/index.php/ijedr/article/view/7380. Acesso em: 13 jul. 2025.