ASTUTI R, W. P. D.; KOMALUDIN, A.; SURGAWATI, I. Economic Value of Brand : The Role of Gamification, Price Fairness Perception, and Service Quality on Brand Equity through Customer Trust of Wardah Cosmetics. International Journal of Economics Development Research (IJEDR), [S. l.], v. 6, n. 5, p. 2273–2298, 2025. DOI: 10.37385/ijedr.v6i5.8822. Disponível em: https://journal.yrpipku.com/index.php/ijedr/article/view/8822. Acesso em: 10 aug. 2025.