Hasanah, Uswatun, and Alldila Setyaning. 2025. “Brand-Driven Economic Behavior: Analyzing the Impact of Brand Consciousness and Perceived Value on Luxury Beauty Purchases at Sephora”. International Journal of Economics Development Research (IJEDR) 6 (5):2446-60. https://doi.org/10.37385/ijedr.v6i5.8373.