Abdillah, M. . H., Jumai, J., Purwanto, E. and Firdaus, F. (2025) “Viral Marketing, Brand Image, and the FOMO Effect: A Behavioral Economics Study on Kazamarts Indonesia”, International Journal of Economics Development Research (IJEDR), 6(3), pp. 1100–1116. doi: 10.37385/ijedr.v5i3.7555.