Hasanah, U. and Setyaning, A. . (2025) “Brand-Driven Economic Behavior: Analyzing the Impact of Brand Consciousness and Perceived Value on Luxury Beauty Purchases at Sephora”, International Journal of Economics Development Research (IJEDR), 6(5), pp. 2446–2460. doi: 10.37385/ijedr.v6i5.8373.