Yulfiswandi, Y. and Rosmawati, R. (2025) “Behavioral Economic Analysis of Brand Image, Service Quality, Social Media Quality, and Price Perception in Influencing Generation Z’s Purchase Intention for Cross-Border Personal Shopping Services: The Mediating Role of Trust ”, International Journal of Economics Development Research (IJEDR), 6(6), pp. 3886–3911. doi: 10.37385/ijedr.v6i6.9272.