[1]
M. Almaudina, A. M. Ramdan, D. . Jhoansyah, and M. M. . Deli, “The Effectiveness of Perceived Enjoyment and Brand Engagement in Correlating Gamification Marketing with Online Repurchase Intention in Shopee Game Users ”, IJEDR, vol. 4, no. 1, pp. 222–235, Jan. 2023.