The Effectiveness of Influencer Marketing, Content Marketing, and Electronic Word of Mouth (E-WoM) on Purchasing Decisions for Beauty Products on Shoope Live Streaming. IJEDR [Internet]. 2024 May 23 [cited 2026 May 12];5(1):397-412. Available from: https://journal.yrpipku.com/index.php/ijedr/article/view/4127