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Competing Through Experience: The Influence of Word of Mouth, Atmosphere, and Location on Consumer Purchasing Decisions in Kediri’s Gang Skena Cafés. IJEDR [Internet]. 2025 Aug. 22 [cited 2026 May 31];6(4):2732-46. Available from: https://journal.yrpipku.com/index.php/ijedr/article/view/8419