Zai JR, Lazuardi D, Januarty W. Impact of Experiential Marketing and Consumer Trust on Purchase Decisions: Evidence from a Smartphone Retail Business. IJEDR [Internet]. 2026Apr.22 [cited 2026Apr.25];7(1):61-74. Available from: https://journal.yrpipku.com/index.php/ijedr/article/view/10983