International Journal of Economics Development Research (IJEDR)

Religious Commodification and Deceptive Marketing Go Hand in Hand: The Case of Kampoeng Kurma

Jubei Levianto, Retno Dyah Kusumastuti — Tue, 12 Mar 2024 00:00:00 +0700

Religious commodification, especially Islamic commodification has been rampant in modern times. This phenomenon also emboldens companies with religious symbolism to conduct deceptive marketing, namely The Kampoeng Kurma Group. This research aims to investigate further the integration of religious commodification and deceptive marketing conducted by The Kampoeng Kurma Group. This research utilized a qualitative and descriptive approach through the case study of The Kampoeng Kurma Group's deceptive marketing. The findings of this research are The Kampoeng Kurma Group has benefitted from religious commodification practices. This in turn emboldens The Kampoeng Kurma Group to engage in deceptive marketing by offering its customers high and illogical investment returns, despite its lack of legal documents and business capabilities. This research implies that religious commodification could also bring a negative impact, especially if this practice is coupled with deceptive marketing. Thus, consumers need to be more critical and not easily convinced by the offerings of products that rely on religious commodification, especially if these products use unethical marketing practices such as deceptive marketing.

Implementation of a Berkah Integrated Service and Referral System Policy in Handling the Poor in Pandeglang District Banten Province

Riyanto Riyanto, Fernandes Simangunsong , Eko Budi Santoso, Ika Sartika — Fri, 22 Mar 2024 00:00:00 +0700

After the Covid-19 pandemic, the economy in most countries worldwide suffered severe setbacks, including those classified as developed nations. According to World Bank data, nearly 700 million people currently endure extreme poverty, prompting diverse countries to devise policies aimed at alleviating poverty. This study aims to address three key questions: 1) How is the policy implemented? 2) What are the factors contributing to success or failure, and what efforts are made to mitigate determinants of failure in policy implementation? 3) How innovative is the policy implementation? Employing a descriptive qualitative research method, this study utilizes Prof. Muchlis Hamdis' Policy Implementation model for analysis. The findings of this research indicate that: 1) The implementation of the BERKAH Integrated Service and Referral System policy can be considered successful, as evidenced by a reduction in poverty rates, adherence to standards and procedures, efficient resource utilization (human, asset, financial, and technological), and streamlined policy execution. 2) Twelve factors were identified as influencing success, including consistency in policy content derivation and specification, alignment with central-level policies, absence of authority abuse, strong learning mechanisms, effective networking among policy implementers, and adequate resources and technological precision. However, three factors were found to contribute to failure: insufficient budget allocation, low motivation among policy implementers, and lack of policy information dissemination. 3) The study also identifies two significant innovations: cultural adaptation in theoretical approaches and regulatory innovation involving changes from regent regulations to regional regulations.

The Influence of Brand Image, Information Quality and Celebrity Endorsers on Purchasing Decisions on Instragram

Sun, 24 Mar 2024 00:00:00 +0700

Nowadays, the development of technology is increasingly advanced, many business people use digital platforms as marketing strategy tools. Social media is now used to introduce a product or service from a company, organization, or government. Along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. One of the local companies that uses Instagram social media to spread information about their company's products is Erigo. This study aims to analyze and examine the influencing factors of brand image, information quality and celebrity endorser on purchasing decisions of Erigo Brand products in Instagram. The method of research is using the quantitative and regression analysis. The sampling method used purposive sampling and the number of samples used in this study amounted to 80 respondents The source was the distribution of online questionnaires via WhatsApp to customers who had purchased Erigo brand products through Instagram. The data were analyzed with IBM SPSS version 22 and was carried out by several tests such as validity test, reliability test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the brand image, information quality and celebrity endorser have a significant and positive effect partially or simultaneously on purchasing decisions of Erigo brand products. Meanwhile, brand trust can provide the most dominant influence on purchasing decisions of Erigo brand products.

Analysis of Digital Marketing Determinants on Customer Loyalty with Customer Satisfaction, Online Promotion and Customer Experience as Mediation Variables

Maria Assumpta Wikantari — Sun, 24 Mar 2024 00:00:00 +0700

The study's objective is to examine how digital marketing affects customer loyalty, using customer happiness, online advertising, and customer experience as mediating factors for Jakartan Ice Cream Mixue consumers. One hundred randomly selected Ice Cream Mixue customers in Jakarta served as the study's sample. After data processing using SEM Amos 25, research findings indicate that: (1) Digital marketing has no influence on online promotion, but has a favorable and significant impact on customer satisfaction and the whole Ice Cream Mixue experience for customers in Jakarta. (2) The online and customer experience, along with customer happiness, have a noteworthy and favorable impact on the customer loyalty of Ice Cream Mixue patrons in Jakarta. It is allowed for digital marketing to have an indirect impact on customer loyalty through improving customer satisfaction among Ice Cream Mixue customers in Jakarta. (4) It is disputed that online advertising serves as a mediating variable in the indirect impact of digital marketing on the customer loyalty of Ice Cream Mixue customers in Jakarta. (5) It is rejected that customer experience serves as a mediating variable in the indirect impact of digital marketing on the customer loyalty of Ice Cream Mixue customers in Jakarta.

The Role of Competitive Advantage as a Mediation of Digital Marketing on Marketing Performance

Sun, 24 Mar 2024 00:00:00 +0700

The objective of this study is to investigate, through an empirical case study of Batik MSMEs in Semarang City, how competitive advantage functions as a mediator between digital marketing and marketing performance. The study's participants were Semarang City's Batik MSME owners. In this study, there were up to 100 respondents in each sample. Data analysis using PLS-SEM is used in this study. The study's findings demonstrate the considerable impact that digital marketing has on competitive advantage. Moreover, there is a notable impact of digital marketing on marketing performance. For There is a noticeable impact of competitive advantage on marketing performance. Additionally, the impact of digital marketing on marketing performance, through the medium of competitive advantage, is particularly noteworthy for Batik MSMEs in Semarang City.

MSME Strategy Planning Using the SWOT and IE Matrix Analysis Approach

Wahyudin Wahyudin, Dene Herwanto, Billy Nugraha — Wed, 27 Mar 2024 00:00:00 +0700

The goal of MSME Farida Snack and APHE is to develop skin crackers that are more valuable in the perspective of customers. Taking into account that the COVID-19 pandemic is still causing economic instability today. Because of this, MSME participants must conduct strategic analysis in order to continue operating their business. With the intention of strengthening the MSME strategy through this research. Utilizing study locations in Karawang Regency, a SWOT analysis was undertaken. The research findings based on Swot analysis and actionable recommendations. Thus, using the S-O (Strength-Opportunities), W-O (Weaknesses-Opportunities), S-T (Strength-Threat), and W-T (Weaknesses-Threat) data, a SWOT matrix was created. In order to generate alternative strategies, the SWOT matrix attempts to match opportunities and threats as an external aspect encountered by firms with weaknesses as internal factors. The SWOT matrix, which is a matrix of nine cells each holding four potential cell methods, is used in the study. Next, the study's development took the outcomes of the IFE and EFE analyses into consideration. Next, using the findings of the IE analysis, the position and state of MSMEs.

Examining The Harmonization of Gen Z Workers in Implementing Optimal Employee Performance Based on Emotion Focus Coping

I Kadek Arya Wibawa Saputra, Gine Das Prena — Sat, 30 Mar 2024 00:00:00 +0700

Generation Z is known as individuals who are creative at work, but are also prone to high stress and anxiety related to high job demands. This research aims to identify the emotional influence on Generation Z's performance in the workplace and to formulate emotion-based coping strategies to minimize the negative impact of these emotions and increase optimal performance. Data collection methods used include observation, in-depth interviews, and documentation. This research aims to explore the impact of implementing Emotion Focused Coping in creating harmonization and optimal performance in the workplace for Generation Z. The results of this research are expected to provide valuable insights and provide appropriate recommendations for practitioners and researchers in the field of human resource management.

Measuring the Role of Leadership Style and Decision Making in Creating Performance

Sat, 30 Mar 2024 00:00:00 +0700

This study aims to investigate the influence of leadership style and decision-making on the performance of employees at Dealer Honda Semarang Center. Employing a quantitative methodology and survey approach, the study selected participants through proportional random sampling, resulting in a sample size of 71 responses. Data analysis was conducted using SPSS version 26, employing multiple regression, t-test, and F-test techniques. The findings revealed positive regression coefficients for both decision-making (X2) and leadership style (X1) variables in relation to performance (Y), indicating a beneficial impact on performance. Specifically, leadership style (X1) demonstrated a partial influence on performance, while decision-making (X2) showed a significant impact. The study concludes that both leadership style and decision-making variables collectively account for 43.5% of the variation in performance, with the remaining percentage attributed to unexplored factors.

Collaborative Governance Performance in Grant Policy to Foreign Governments/Foreign Institutions

Rizal Sukma Pradika, Retno Kusumastuti — Sat, 06 Apr 2024 00:00:00 +0700

Governance reform in granting to foreign governments/foreign institutions was marked by the issuance of Government Regulation 48 of 2018 concerning Procedures of Grants to Foreign Governments/Foreign Institutions. This new grant regulation aims to centralize grant budget allocations to Indonesian AID. The business process of grants to foreign governments/foreign institutions involves the Ministry of Foreign Affairs as the actor that determines policy directions and targets, the Ministry of Finance as the actor who negotiates and signs the grant agreement, Indonesian AID as the executor of the grant, and technical ministries/agencies as units—proposing grants, as well as state-owned enterprises and domestic business actors participating in the supply of goods/services for grant commodities. The role of each of these organizations shows the existence of collaborative governance in the policy of grants to foreign governments/foreign institutions. In its implementation, the realization of grants still needs to reach the target set. It is an indication of difficulties in the process of collaborative governance. For this reason, this study aims to assess the performance of collaborative governance by using the Collaborative Governance Regime (CGR) performance dimension matrix. The results of this study found obstacles, including 1) the List of Planning Grants (DRPH) that were late, which had an impact on the realization of grants, and 2) the outcomes of the policy of grants to foreign governments/foreign institutions do not yet have clear indicators, so they are still not measurable. For this reason, the suggestion from this research is that it is necessary to formulate an outcome measure of the policy of grants to foreign governments/foreign institutions so that it can be used as a monitoring and evaluation tool, not only for the outcomes themselves but also for the collaborative governance process within them.

Performance Improvement Strategy for Independent Assurance Services at PT Indonesian Classification Bureau (Persero) Belawan Commercial Branch

Abd. Rahman, Retno Kusumastuti — Sat, 06 Apr 2024 00:00:00 +0700

Independent assurance services have the characteristics of a complex environment and high uncertainty. The product life cycle is very short which is easily imitated by other companies and immediately replaced by new products with more sophisticated technology. This requires companies to continuously carry out business development to grow sustainable competitive advantages and overcome a very dynamic and complex competitive environment. This research is quantitative descriptive research with a qualitative approach, namely research that describes the condition of the object under study in the form of direct observation, conducting Focus Group Discussions and surveys using questionnaires. The data analysis method used in this study is an analysis using the SWOT matrix to determine alternative strategies. From the results of the SWOT analysis, five priority strategies were obtained to improve the performance of PT BKI Belawan Branch in carrying out independent assurance services. First, maintaining and improving quality to compete with foreign companies or other competing companies in synergy with other holding companies. These can be done through competitor analysis by evaluating the strengths and weaknesses of competitor companies. Second, making cooperation MoUs consistently with external partners in several cities. Third, continuing business improvement ethics and accountability to shareholders. Fourth, exchanging the test equipment with a different tool or the test is carried out in another laboratory that meets the requirements. Fifth, if the technician uses improper procedures, the technician will need to be retrained by certified project personnel.

The Influence of Good Governance and BUMN Business Collaboration on Competitive Advantage and Company Performance of the Indonesian Classification Bureau

Joustra Billy, Martani Huseini, Feriska Ajeng Anantri — Sat, 06 Apr 2024 00:00:00 +0700

PT Biro Classification Indonesia (Persero) which is abbreviated as BKI as the holding company for survey services (ID Survey) was appointed by the Geospatial Information Agency as the executor of basic geospatial implementation with a Cooperation scheme between the Central Government and BUMN. BKI is one of the BUMN engaged in survey services with classification and consulting service products. With government intervention and policies to improve company performance. PT BKI conducts business collaborations with its holding company and also with several other state-owned company networks. This study determines the effect of good governance and business collaboration on the competitive advantage and performance of Indonesian Classification Bureau companies. This study uses a quantitative method using SEM model analysis using the SmartPLS application. The results of this study provide that all independent variables in this study, namely the variables of good governance and business collaboration, have a positive and significant influence on the competitive advantage and performance of Indonesian Classification Bureau companies.

Implementation of the Papua Special Autonomy Policy to Improve the Welfare of the Indigenous Papuan Community in Papua Province

Timed Magayang, Muchlis Hamdi, Hyronimus Rowa, Mansyur Ahmad — Wed, 17 Apr 2024 00:00:00 +0700

This research analyzes the implementation of special autonomy policies to improve the welfare of indigenous Papuans in Papua Province. The Papua region is the region with the highest poverty rate among the 38 provinces in Indonesia, but the poverty rate in the region is still stagnant. Even though special autonomy has been implemented for 20 years with a transfer of APBN funds of 1.25% from 2001 to 2020 through Law No. 21 of 2001, and increased to 2.25% from 2021 to 2041 through Law No. 2 of 2021 concerning Special Autonomy for Papua, but the government has not succeeded in improving the welfare of the indigenous Papuan people due to inconsistencies, conflicts and less firm policies. This research uses a qualitative method with a descriptive analysis approach. Primary data collection techniques used include interviews, observation and documentation. The documents required by researchers include related laws and regulations, data archives from Papua regional government offices, and other relevant data. Based on research results, during the treatment of special autonomy in Papua it has not reduced the poverty rate and improved the welfare of indigenous Papuans for twenty years. Then the results of data analysis related to the implementation of the Papua special autonomy policy to improve the welfare of the people in Papua Province, are divided into two dimensions, namely: The "content" dimension includes aspects: interests affected, types of benefits, level of change, location of decision making, program implementation, and resource availability. The research suggestion is for political and power stakeholders in Indonesia that the implementation of Papua's special autonomy policy to improve the welfare of indigenous Papuans requires strict supervision, mutual trust, open dialogue, public consultation, and reducing top-down policies and implementing policies that bottom-up based.