[1]
2024. Analysis of the Effect of Product Quality and Brand Image on Truck Car Purchasing Decisions: Case Study at PT Kumala Motor Sejahtera (Hino Mamuju) Mamuju Branch . Management Studies and Entrepreneurship Journal (MSEJ). 4, 5 (Nov. 2024), 6832–6839. DOI:https://doi.org/10.37385/msej.v4i6.3323.