[1]
2024. The Influence of Product, Price, Place, Promotion, and Store Atmosphere on Purchase Intention of Cafe Customers and Customer Satisfaction as Mediating Variables. Management Studies and Entrepreneurship Journal (MSEJ). 5, 2 (Nov. 2024), 4787–4802. DOI:https://doi.org/10.37385/msej.v5i2.4673.