[1]
Marshanda, T. and Indika, D.R. 2026. Pengaruh Electronic Word-Of-Mouth Terhadap Customer-Based Brand Equity pada Roblox dengan Peran Mediasi Brand Attachment. Management Studies and Entrepreneurship Journal (MSEJ). 7, 3 (Jan. 2026), 1596–1607. DOI:https://doi.org/10.37385/msej.v7i3.10237.