Hikmah, N. and Kuswati, R. 2026. Pengaruh Universalism Terhadap Purchase Intention Produk Halal Melalui Mediasi Halal Brand Image : Studi Pada Halal Brand Make Over. Management Studies and Entrepreneurship Journal (MSEJ). 7, 3 (Jan. 2026), 1652–1662. DOI:https://doi.org/10.37385/msej.v7i3.10354.