Hanum, L., Harahap, N.J. and Halim, A. 2024. Pengaruh Produk, Brand Image, Word Of Mouth Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Cafe Massa Kok Tong Rantauprapat. Management Studies and Entrepreneurship Journal (MSEJ). 5, 2 (Nov. 2024), 5191–5203. DOI:https://doi.org/10.37385/msej.v5i2.4983.