Yiswi, C.T., Pratiwi, W. and Mursalin, A. 2025. The Impact Of Webrooming On Search Process Satisfaction: The Mediating Role Of User Generated Content On Skincare Product Users In Pontianak City. Management Studies and Entrepreneurship Journal (MSEJ). 6, 1 (Jan. 2025), 109–119. DOI:https://doi.org/10.37385/msej.v6i1.7006.