Winarsih, W., Azzahra, F. and Amelia, D. 2025. Analysis Of Factors That Drive Purchase Intention On The Local Brand Careso . Management Studies and Entrepreneurship Journal (MSEJ). 6, 4 (Aug. 2025), 7717–7727. DOI:https://doi.org/10.37385/msej.v6i4.9104.