Ulfa, V.S. and Ramli, A.H. 2025. The Influence of Social Media Marketing on Brand Equity and Brand Loyalty in Digital Banks: A Brand Trust Perspective. Management Studies and Entrepreneurship Journal (MSEJ). 6, 3 (Jun. 2025), 3730–3741. DOI:https://doi.org/10.37385/msej.v6i3.9110.