Sanfransisca, S., & Kembau, A. S. (2025). Model Push-Pull-Mooring Dalam Memprediksi Switching Intention Konsumen Terhadap Green Cosmetic Di Platform E-Commerce. Management Studies and Entrepreneurship Journal (MSEJ), 6(6), 51–67. https://doi.org/10.37385/msej.v6i6.8328