Analysis of the Influence of Brand Extension Fit, Perceived Quality, and Product Variety on Purchase Intention with Brand Image as a Mediating Variable. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 2, p. 1606–1619, 2026. DOI: 10.37385/pzb31072. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/12231. Acesso em: 4 nov. 2026.