Pengaruh Harga Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Skincare pada Konsumen Gen Z di Kota Medan. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 4, p. 928–940, 2026. DOI: 10.37385/msej.v7i4.10853. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10853. Acesso em: 25 may. 2026.