The Influence Of Customer Experience And Customer Trust On Purchase Intention Through Social Commerce On Generation Z In Online Marketplaces. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 5, p. 734–747, 2026. DOI: 10.37385/x421q460. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/11119. Acesso em: 24 may. 2026.