Analisis Behavioral Intention Penggunaan Chatbot AI Shopee Penerapan Model UTAUT2. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 6, p. 921–937, 2026. DOI: 10.37385/d5gdkk67. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/11646. Acesso em: 24 jul. 2026.