Model Strategi Pemasaran Kue Kering Lebaran Di UMKM Ranayya Kitchen Menggunakan Business Model Canvas (BMC) Dan Analisis Swot. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 5, p. 7471–7487, 2024. DOI: 10.37385/msej.v4i6.2790. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/2790. Acesso em: 14 may. 2026.