Pengaruh Online Customer Rating, Online Customer Review Dan Brand Ambassador Terhadap Minat Beli E-Commerce Shopee Pada Universitas Prima Indonesia. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 1, p. 3474–3489, 2024. DOI: 10.37385/msej.v5i2.4579. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/4579. Acesso em: 24 may. 2026.