Pengaruh Brand Equity Terhadap Online Puchase Intention (Studi Kasus Pada Produk Eiger). Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 6724–6732, 2024. DOI: 10.37385/msej.v5i2.5327. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/5327. Acesso em: 14 may. 2026.