METYASARI, D.; ABADI, F. Analisis Peran Segmenting, Targeting, Positioning (STP) dalam Literasi Digital Serta Pengaruhnya Terhadap Awareness Campaign pada Aplikasi Perpustakaan Digital Let’s Read. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 2, p. 1076–1094, 2026. DOI: 10.37385/msej.v7i2.10068. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10068. Acesso em: 13 jan. 2026.