ALIA, R. R.; SUSILA, I. Analisis Pengaruh Price Discount Dan Hedonic Shopping Motivation Terhadap Impulse Buying Produk Di Matahari Department Store Dengan Positive Emotion Sebagai Variabel Mediasi. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 1, p. 668–686, 2026. DOI: 10.37385/msej.v7i1.10081. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10081. Acesso em: 19 jan. 2026.