ARDIKA, N. A.; SUSILA, I. Analisis Pengaruh Live Streaming Dan Customer Review Terhadap Purchase Intention Produk Skincare Pada E-Commerce Tiktok: Peran Kepercayaan Sebagai Variabel Mediasi. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 2, p. 814–831, 2026. DOI: 10.37385/msej.v7i1.10084. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10084. Acesso em: 7 apr. 2026.