YUSOLUNA, S.; ASTUTI, N. C. Developing Marketing Strategies Based on Segmentation, Targeting, and Positioning (STP) and Marketing Mix Analysis: A Case Study in Jernip Kencana. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 3, p. 1608–1621, 2026. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10210. Acesso em: 4 feb. 2026.