MARSHANDA, T.; INDIKA, D. R. Pengaruh Electronic Word-Of-Mouth Terhadap Customer-Based Brand Equity pada Roblox dengan Peran Mediasi Brand Attachment. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 3, p. 1596–1607, 2026. DOI: 10.37385/msej.v7i3.10237. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10237. Acesso em: 4 feb. 2026.