PRAMITA, C. H.; KUSSUDYARSANA, K. Pengaruh Overclaim Produk, Kualitas Review Edukatif Dan Kredibilitas Dokter Detektif Di Media Sosial Terhadap Brand Switching Dan Buying Decision Pembelian Produk Skincare Oleh Konsumen Gen Z Di Indonesia. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 2, p. 1423–1443, 2026. DOI: 10.37385/msej.v7i2.10280. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10280. Acesso em: 3 feb. 2026.