PIATRINI, P. S.; PUTRI, P. A. N. Big Data’s Role in Personalizing Marketing to Improve Customer Experience. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 3, p. 1707–1713, 2026. DOI: 10.37385/msej.v7i3.10331. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10331. Acesso em: 4 feb. 2026.