SU, K.; SUTRISNO, J. Analisis Faktor-Faktor yang Memengaruhi Impulsive Buying dalam E-Commerce Live Streaming: Perspektif S-O-R pada Shopee Live. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 3, p. 2171–2187, 2026. DOI: 10.37385/msej.v7i3.10342. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10342. Acesso em: 16 feb. 2026.